Giving impact the voice it deserves
I'm Lauren Plüss. I help charities, social enterprises and social impact organisations do their best content and digital work, from strategy through to delivery.
Impact deserves to be heardHello, I'm Lauren Plüss
I'm the founder of Plüss Digital, a consultancy for charities and social impact organisations. I work across content design, marketing, brand, communications and digital projects. With 14 years of experience, I lead complex content and digital projects, build engaged communities and deliver award-winning campaigns.
I've worked with the Scottish Government, the Department for Education, Soil Association and Kinship. I put people and impact at the heart of my work, and I care about digital skills, youth mental health and giving the next generation what they need to thrive.
I'm also a working parent, which shapes the projects I take on, especially those that support families, children and young people. I live in Devon with my family. When I'm not working, you'll usually find me at my allotment, outdoors with my son, or enjoying a good book.
If you want a partner who brings strategy, creativity and empathy in equal measure, I'd love to chat.
What can I do for you?
Practical support across content, digital and marketing, shaped around the people you are trying to reach.
Content design
Style guides, pattern libraries, plain English, accessibility and content rewrites. I help you build a consistent brand voice and content that lands with the people you support.
Digital transformation
Service and website redesigns, content migration, better workflows and systems, digital policies and change management. I make digital change feel manageable, grounded in user research.
AI and content products
Practical AI for content teams, including tools like StyleScout, chatbot delivery and AI-supported project management. Useful AI that helps you do more with less.
Marketing, comms and campaigns
Marketing and brand strategy, communications planning, campaign delivery and community growth. From audience insight to social, content and earned media, I help you reach the right people.
Project management
Structure and momentum on complex projects. Agency, freelancer and stakeholder management, risk and budgets. I deliver on time, on budget and on good working relationships.
Advisory and support
Comms and digital audits, training and workshops, interim leadership and one-to-one consultancy. A steady, experienced hand when you need to guide direction or unstick the work.
A Plüss Digital productYour style guide, generated. Then every page checked against it.
StyleScout learns the words your organisation uses, builds a style guide with the trusted evidence behind every rule, and checks new content before it goes live. So your whole team writes clearly and consistently.
- ✓Generates a style guide from your existing content and site
- ✓Evidence and reasoning behind every rule, not just a list
- ✓Checks any page or draft against your guide before it ships
- ✓Built for teams who care about clear, consistent content
People I've worked with
If you are looking for comms, marketing, content and strategy support, Lauren is fantastic. She's been helping us with content and community for Parenting Out Loud and really helped our work make even more of an impact. Creative, hard-working, efficient and just gets it.
Lauren has a brilliant ability to understand audience needs and translate them into user-centred products and services. At Kinship, she led a brand new digital and content team and launched a new website. She is an incredibly safe pair of hands.
As our digital content and website lead, she consistently brought smart ideas, clear organisation and a keen understanding of what young people truly want, all while ensuring young people were central to shaping the work.
We could define our digital marketing as 'before Lauren' or 'after Lauren'. She set our strategy, created ad assets and placed the ads via Meta. We were able to double our sales value due to the level of interest. I would wholeheartedly recommend working with Lauren.
Lauren did an excellent job managing a complex website replatforming and content migration project for the digital team at the Soil Association. She was a fantastic project manager, skilled at scoping the work, identifying and clearing blockers, and working with non-specialist stakeholders to keep a complex project moving on time and to budget. Lauren also helped rewrite content to improve brand alignment and accessibility, and developed a style and pattern library that created greater consistency across the site going forward. She was an absolute pleasure to work with and I couldn't recommend her more.
Brands I've worked with
Some of the organisations I've worked with.
Ready to give your impact a voice?
Whether it's a project, a collaboration or a question, I'd love to hear what you're working on.